Volume 5, Theme: Theme: Pursuing the Trivial Edited by Roman Horak, Barabara Maly, Eva Schörgenhuber & Monika Seidl

, Article 39, 2013

Author:
Kati Voigt
Title:
Becoming Trivial: The Book Trailer:
DOI:
10.3384/cu.2000.1525.135671
References:
  • Book & Trailer Showcase: http://booktrailershowcase.com (accessed 20 February 2013).
    Book Trailers: Watch Video Trailers for the Newest Books, Up-And-Coming Releases, and Old Favorites!: http://www.book-trailers.net (Accessed 20 February 2013).
  • Book Trailers for All: The Go-To Place for Sharing, Viewing, and Downloading Trailers for Children’s and YA Books: http://booktrailersforall.com (accessed 20 February 2013).
  • BookCaster.com: … book video trailers and more! (2009): http://bookcaster.com (accessed 20 February 2013).
  • Baker, Jesse (2008): ‘In A World … Where Books Are Hyped Like Movies’, 12 September 2008: http://www.npr.org/templates/story/story.php?storyId=94481566 (accessed 8 February 2013).
  • Barcott, Rye (2011): ‘Why Book Trailers Are Now Essential to the Publishing Industry’, Mashable, 31 March 2011: http://mashable.com/2011/03/31/book-trailers (accessed 8 February 2013).
  • Beckwith, Sandra (2011): ‘Are Book Trailers Effective?’, Build Buzz, 3 August 2011: http://buildbuzz.blogspot.com/2008/06/are-book-trailers-effective.html (accessed 8 February 2013).
  • Berton, Justin (2006): ‘Seeking Readers via “Book Trailer”: Publisher Tries Out Movie-style Preview to Market New Title’, San Franzisco Chronicle, 18 September 2006: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/09/18/BUG7FL4TTE1.DTL (accessed 8 February 2013).
  • Booth, Crystal (2006): ‘Making Money with Book Trailers’, the DV show, March 2006: http://www.thedvshow.com/making-money-with-book-trailers (accessed 8 February 2013).
  • Böringer, Christian (2005): Programmwerbung durch Trailer: Eine Analyse ihrer Effektivität, Fischer: München. Print. Angewandte Medienforschung.
  • Chmielewski, Dawn C (2006): ‘YouTube video Sets Stage for Novel’, Los Angeles Times, 4 November 2006: http://articles.latimes.com/2006/nov/04/business/fi-vidbooks4 (accessed 8 February 2013).
  • Circle of Seven Productions (2002-2011): ‘COS Productions: Pioneers in the Book Trailer Market’, Circle of Seven Productions (Our Story): http://www.cosproductions.com/about (accessed 8 February 2013).
  • Circle of Seven Productions (2002-2011): ‘Video Products’, Circle of Seven Productions: http://www.cosproductions.com/videoproducts (accessed 14 February 2013).
  • Clover English, Sheila (2008): The Book Trailer Revolution: Book Marketing and Promotion Through Digital Video. Circle of Seven Productions: http://www.cosproductions.com/pdf/BookTrailerRevolution_DigitalVideoMarketing.pdf (accessed 5 December 2013).
  • Constandinides, Costas (2010): From Film Adaptation to Post-Celluloid Adaptation: Rethinking the Transition of Popular Narratives and Characters across Old and New Media, London: Continuum International Publishing.
  • Donnelly, Shannon (2010): ‘Book Trailers Go Viral’, The Daily Beast, 16 October 2010: http://www.thedailybeast.com/articles/2010/10/16/book-trailers-do-they-work.html (accessed 8 February 2013).
  • Ferguson, Lee (2010): ‘James Franco Appears in Gary Shteyngart’s Awesome New Book Trailer’, CBC News, 8 July 2010: http://www.cbc.ca/news/arts/things-that-go-pop-blog/2010/07/james-franco-appears-in-gary-shteyngarts-awesome-new-book-trailer.html (accessed 21 February 2013).
  • Fischer, Molly (2010): ‘Gary Shteyngart’s Book Trailer Offers Laughs, Writers, James Franco’, The New York Observer, 7 July 2010: http://observer.com/2010/07/gary-shteyngarts-book-trailer-offers-laughs-writers-james-franco (accessed 21 February 2013).
  • Fox, Killian (2006): ‘On a Screen Near You …’, The Guardian, 16 July 2006: http://www.guardian.co.uk/books/2006/jul/16/fiction.features7 (accessed 9 February 2013).
  • Goodlett, Matt (2009): ‘A Survey of the Imperfect Art of the Book Trailer’, PASTE, 30 March 2009: http://www.pastemagazine.com/blogs/lists/2009/03/the-inelegant-art-of-the-book-trailer-seven-variat.html (accessed 9 February 2013).
  • Harderode, Michelle: Book Trailers for Readers: Spotlighting Great Books for Kids and Teens: http://www.booktrailersforreaders.com (accessed 20 February 2013).
  • Hediger, Vinzenz (2001): Verführung zum Film: Der amerikanische Kinotrailer seit 1912. Marburg Schüren Verlag, Zürcher Filmstudien.
  • Irvine, Lindesay (2012): ‘From Page to Screen: The Rise of the Video Book Trailer’, The Guardian, 29 February 2012: http://www.guardian.co.uk/books/2012/feb/29/video-book-trailers (accessed 9 February 2013).
  • Jaszi, Sabrina (2009): ‘Watch Before Reading: Art-House Book Trailers’, Flavorwire, 8 April 2009: http://flavorwire.com/16986/watch-before-reading-art-house-book-trailers (accessed 9 February 013).
  • Johnston, Keith M. (2008): ‘“The Coolest Way to Watch Movie Trailers in the World”: Trailers in the Digital Age’, Convergence 14.2: 145–6.
  • Kernan, Lisa (2004): Coming Attractions: Reading American Movie Trailers, Austin: University of Texas Press.
    Kerrigan, Finola (2009): Film Marketing, Burlington: Taylor & Francis.
  • Kreider, Tim (2012): ‘Like the Video? I Wrote the Book’, The New York Times, 19 May 2012, Sunday Review. The Opinion Pages: http://www.nytimes.com/2012/05/20/opinion/sunday/like-the-video-i-wrote-the-book.html?_r=0 (accessed 19 February 2013).
  • Marich, Robert (2005): Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents, Oxford: Elsevier.
  • Mechling, Lauren (2008): ‘Watch This Book’, The Wall Street Journal, 7 June 2008: http://online.wsj.com/article/SB121278684291753001.html?mod=msn_money_keywords (accessed 8 February 2013).
  • Metz, Nina (2012): ‘Super Sad Book Trailers: The Conundrum of Online Book Advertisements – And Why they Usually Fail’, Chicago Tribune, 6 July 2012: http://articles.chicagotribune.com/2012-07-06/features/ct-prj-0708-book-trailers-20120706_1_book-trailers-publishers-videos (accessed 8 February 2013).
  • Paul, Pamela (2010): ‘The Author Takes a Star Turn’, The New York Times, 11 July 2010, New York edition: ST1. Print.
  • Riggs, Ransom: ‘Sense and Sensibility and Sea Monsters’, Ransom Riggs Official Website (films.): http://www.ransomriggs.com/sense-and-sensibility-and-sea (accessed 20 February 2013).
  • Rushton, Richard (2010): What Is Film Theory?, Maidenhead: McGraw-Hill Education.
  • Shea, Christopher (2011): ‘The Insane World of Book Trailers’, The Wall Street Journal, 3 June 2011: http://blogs.wsj.com/ideas-market/2011/06/03/the-insane-world-of-book-trailers (accessed 9 Februa
  • y 2013).
    Sullivan, J. C. (2009): ‘See the Web Site, Buy the Book’, The New York Times, 25 January 2009, New York edition: BR23.
  • Sweeney, Kathleen (2011): ‘Hot Eye Pop: Surveying the Good and Bad in Book Trailers’, 17 March 2011: http://publishingperspectives.com/2011/03/surveying-the-good-and-bad-book-trailers (accessed 9 Februry 2013).
  • Underwood, Erin (2010): ‘Demystifying the Book Trailer: An Interview with Sheila Clover English’, Circle of Seven Productions, 19 November 2010: http://www.cosproductions.com/news/view/demystifying_the_book_trailer_an_interview_with_sheila_clover_english (accessed 9 February 2013).
  • United States Patent and Trademark Office (2002): Book Trailer.
    Vidal, Belen (2012): Heritage Film: Nation, Genre, and Representation, New York: Columbia University Press.
    Vu, Liem (2010): ‘Gary Shteyngart’s New Book Trailer Starring James Franco’, National Post, 8 July 2010: http://arts.nationalpost.com/2010/07/08/gary-shteyngarts-new-book-trailer-starring-james-franco (accessed 21 February 2013).
  • Walker, Tim (2012): ‘Coming Soon to a Shelf Near You: The Publishing Industry has Gone Mad for Film-style Rrailers’, The Independent, 16 February 2012: http://www.independent.co.uk/arts-entertainment/books/features/coming-soon-to-a-shelf-near-you-the-publishing-industry-has-gone-mad-for-filmstyle-trailers-6945653.html (accessed 9 February 2013).
  • Zarrella, Dan (2009): The Social Media Marketing Book, Sebastopol: O’Reilly Media Inc.

    • Book Trailers

  • COS Productions (2010): ‘The Lucifer Code’, Book Trailer. YouTube. 31 August 2010: https://www.youtube.com/watch?v=gjXzZfWg7OE ,(accessed 20 February 2013).
  • Cuaron, Alfonso & Naomi Klein (2008): ‘The Shock Doctrine’, Book Trailer. YouTube. 9 February 2008: https://www.youtube.com/watch?v=aSF0e6oO_tw (accessed 20 February 2013).
  • DisneyLiving (2009): ‘The Last Olympian’, Book Trailer. YouTube. 20 July 2009: https://www.youtube.com/watch?v=aV_WbMoObEo (accessed 20 February 2013).
  • faberandfaber (2012): ‘Capital’, Book Trailer. YouTube. 30 January 2012: http://www.youtube.com/watch?v=kNi_rYkp__Q (accessed 20 February 2013).
  • HachetteBookGroup (2010): ‘Abraham Lincoln: Vampire Hunter’, Book Trailer. YouTube. 25 February 2010: https://www.youtube.com/watch?v=X58RPS665V0 (accessed 20 February 2013).
  • HarperKids (2008): ‘The Graveyard Book’, Book Trailer. YouTube. 10 October 2008: https://www.youtube.com/watch?v=P_UUVwTaemk (accessed 20 February 2013).
  • Irreference (2009): ‘Sense and Sensibility and Sea Monsters’, Book Trailer. YouTube. 13 July 2009: https://www.youtube.com/watch?v=_jZVE5uF24Q (accessed 20 February 2013).
  • Irreference, and Ransom Riggs (2011): ‘Miss Peregrine’s Home for Peculiar Children’, Book Trailer. YouTube. 31 May 2011: https://www.youtube.com/watch?v=XWrNyVhSJUU (accessed 20 February 2013].
  • Irreference, and Ransom Riggs. (2011): ‘Miss Peregrine’s Home for Peculiar Children: (Director’s Cut)’, Book Trailer. YouTube. 7 June 2011: https://www.youtube.com/watch?v=wVegDhDxLeU (accessed 20 February 2013).
  • MacmillanChildrens (2010): ‘It’s a Book’, Book Trailer. YouTube. 16 August 2010: https://www.youtube.com/watch?v=x4BK_2VULCU (accessed 20 February 2013].
  • MacmillanUSA (2009): ‘Lowboy’, Book Trailer. YouTube. 1 March 2009: http://www.youtube.com/watch?v=SWtpfyEAbGU (accessed 20 February 2013).
  • nlpgvideo (2012): ‘Evolution Impossible’, Book Trailer. YouTube. 16 July 2012: https://www.youtube.com/watch?v=pLYdWrZdmro (accessed 20 February 2013).
  • nlpgvideo. (2013): ‘Tower of Babel: The Cultural History of Our Ancestors’, Book Trailer. YouTube. 29 January 2013: https://www.youtube.com/watch?v=_4QWH2y8xlk&list=PL0EA12D9950ADD35C&index=2 (accessed 20 February 2013).
  • Penguin NAL (2013): ‘The Turncoat’, Book Trailer. YouTube. March 2013: https://www.youtube.com/watch?v=4506zetdCjY (accessed 20 February 2013).
  • PenguinYoungReaders (2010): ‘The Shadows’, Book Trailer. YouTube. 12 March 2010: https://www.youtube.com/watch?v=51bqEMUZdpQ (accessed 20 February 2013].
  • ---. (2012): ‘The Fault In Our Stars’, Book Trailer. YouTube. 5 January 2012: https://www.youtube.com/watch?v=G4BCKLbRHTM (accessed 20 February 2013).
  • Peyrano, Alicia (2009): ‘Much To Your Chagrin: A Memoir of Embarrassment’, Book Trailer. YouTube. 9 March 2009: http://www.youtube.com/watch?v=CgZg4X4S7DE (accessed 20 February 20139.
  • RandomHouseInc (2009): “The Story of Forgetting”, Book Trailer. YouTube. 19 March 2009: http://www.youtube.com/watch?v=mSYT5L3X1Us (accessed 20 February 2013).
  • Rhpubgroup (2010): ‘Super Sad True Love Story’, Book Trailer. YouTube. 7 June 2010: https://www.youtube.com/watch?v=EfzuOu4UIOU (accessed 20 February 2013).
  • Selznick, Brian (2011): ‘Wonderstruck’, Book Trailer. YouTube. 16 June 2011: https://www.youtube.com/watch?v=9K2YaVxeTiM (accessed 20 February 2013).
  • SimonSchusterVideos (2009): ‘Leviathan’, Book Trailer. YouTube. 31 August 2009: https://www.youtube.com/watch?v=PYiw5vkQFPw (accessed 20 February 2013].
  • SimonSchusterVideos. (2011): ‘11/22/63’, Book Trailer. YouTube. 26 September 2011: https://www.youtube.com/watch?v=MVQxh79ZWtA (accessed 20 February 2013).
  • SimonSchusterVideos. (2013): ‘The Demonologist’, Book Trailer. YouTube. 8 February 2013: https://www.youtube.com/watch?v=A_aV67cX8uw (accessed 20 February 2013).
  • Wendeberg, Annelie (2013): ‘The Fall (Kronberg Crimes #2)’, Book Trailer. YouTube. 30 March 2013: http://www.youtube.com/watch?v=J_Eh7dG06Xk (accessed 20 June 2013).
  • Zarrella, Dan (2009): ‘The Social Media Marketing Book’, Book Trailer. YouTube. 17 November 2009: https://www.youtube.com/watch?v=sG13AQBLTrk (accessed 20 February 2013).
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