Conference article

Service Dominant Logic. Changing Perspective, Revising the Toolbox

Nicola Morelli
Aalborg University Copenhagen, Copenhagen, Denmark

Amalia de Götzen
Aalborg University Copenhagen, Copenhagen, Denmark

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Published in: Service Design Geographies. Proceedings of the ServDes.2016 Conference

Linköping Electronic Conference Proceedings 125:11, p. 132-142

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Published: 2016-05-17

ISBN: 978-91-7685-738-0

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designers’ role in the value-creation process and the consequent necessary revision of his own toolbox.

Keywords

Service Dominant Logic, infrastructuring, service design toolbox, prototyping

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