Conference article

Difference Between Japanese and French Tastes in Women’s T-shirts for Sportswear

Marsac Eva
Ecole Nationale Supérieure des Arts et Industries Textiles (ENSAIT), France

KyoungOk Kim
Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Shinshu University, Japan

Masayuki Takatera
Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Shinshu University, Japan

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Published in: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:51, p. 489-494

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Published: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

This study investigates the differences in taste in training t-shirts for women, between Japanese and French people. A questionnaire survey on the impression of the t-shirts’ appearances was conducted using the 3D simulations that we created. A sensory test was made on 24 different designs (type of sleeve, bodice length and fitting), on 51 examinees (26 Japanese and 25 French) who voluntarily participated. The results shown that for both Japanese and French people, very short t-shirts were the most appreciated and that the sleeveless and the tank top ones were the most appropriated for practice. It pointed out that people like cool, modern, showy, short, special, elaborated and feminine in design. Also, we noticed that for the Japanese people, casual clothes that are suitable for exercise, are not suitable to be worn outside of a gym, but this was not notable for the French people. This research will be valuable to sportswear industries and enable them to better target their client.

Keywords

Sportswear, t-shirts, design, sensory analysis, PCA

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