Fostering Trust-Based Relationship between Self-Care Users and Home Medical Device in Thai and Japanese

Sittiphan Jiyavorananda
Behavioral and Brain Sciences, Graduate School of Comprehensive Human Sciences, University of Tsukuba, Japan

Toshimasa Yamanaka
Faculty of Art and Design, Behavioral and Brain Sciences, Graduate School of Comprehensive Human Sciences, University of Tsukuba, Japan

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:109, s. 1313-1327

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This paper presents a cross-cultural research on the perception of trustworthiness in self-care home medical device - in particular; blood pressure monitor - in Thai and Japanese young adults. The study focuses on the method of incorporating social role image into the device to strengthen the image of trustworthiness; and its effects on Japanese and Thai users.

The emerging challenges in home medical device design call for the integration of trustworthy image in order to help alleviate the feeling of fear and worrying of non-professional users when interacting with medical devices. This research focuses on one particular methodology for creating perception of trustworthiness in technological agent: the incorporation of social role image. The first part of the research includes a cross-cultural survey (Thai and Japanese) on trustworthiness im¬pressions of 7 social roles that are related to home medical products. The second part is comprised of an experiment to investigate different methods of incorporating “Caretaker/Nurse” social role into blood pressure monitor (BPM)’s cuff; and their effectiveness in conveying impression of trustworthiness of BPM to Thai and Japanese young adult users. The result shows no significant differences in direct trustworthiness rating between designs with social role image and design without; in both Thai and Japanese. However; there are significant changes in mood and ratings of components that are found in literature reviews to be related to perception of trustworthiness.


Trustworthiness; Home medical device; Social roles; Cross-cultural; Blood pressure monitor


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