Do they (know they) need a service designer? An investigation of service design capabilities through the lens of the market1

Drude Emilie Holm Ehn
Aalborg University, Denmark

Amalia de Götzen

Luca Simeone

Nicola Morelli

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Ingår i: ServDes.2020 Tensions, Paradoxes and Plurality Conference Proceedings, 2-5th February 2021, Melbourne, Australia

Linköping Electronic Conference Proceedings 173:37, s. 397-410

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Publicerad: 2020-12-22

ISBN: 978-91-7929-779-4

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Freshly graduated service designers are often struggling to align with the expectations that companies have when they are looking for a service designer. The understanding of what service design is, which capabilities a service designer has and how these capabilities can create value for the company can be very different, making it difficult for the inexperienced job seeker to even find the right job offer. In this paper, we investigate if there is a more general misalignment between academia and the market in the definition of service design capabilities, by analysing a consistent pool of job offers in the area of service design.


design capabilities, service design job market


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