Jimmy Balud Fong
Department of Communication, University of the Philippines Baguio, Philippines
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Published in: Inter: A European Cultural Studies : Conference in Sweden 11-13 June 2007
Linköping Electronic Conference Proceedings 25:13, p. 109-119
Published: 2007-11-27
ISBN:
ISSN: 1650-3686 (print), 1650-3740 (online)
Media representations of the Philippine indigenous people Igorot continue to exoticize and freeze them in an ideal; primitive past. This paper foregrounds certain cultural products now being produced by the Igorot using modern technology and media. In these self-conscious products; where they exercise agency; how are they representing themselves? In such songs where they use their own languages; they construct who they are and what they have become. Using mostly American folk; rock and country melodies; they tell stories of how they are making sense of their experiences in an unevenly globalizing; runaway world.
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