Parul Nanda
Research In Motion Ltd., 2425 Matheson Blvd. East, Mississauga, Ontario, Canada
Jeff Bos
Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Kem-Laurin Kramer
Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Catharine Hay
Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Jennifer Ignacz
Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
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Published in: 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
Linköping Electronic Conference Proceedings 26:133, p.
Published: 2008-02-15
ISBN:
ISSN: 1650-3686 (print), 1650-3740 (online)
This paper investigates emotional reaction of males to varying the aesthetic design of the BlackBerry Pearl; a leading wireless SmartPhone solution (BlackBerry Pearl; 2007). Further; the paper empirically evaluates male preferences for the BlackBerry Pearl in different colours and overlay patterns. For the purpose of this paper; the term emotion is operationalized to refer to users’ preferences based on instinct rather than intellect (i.e.; the observer loves or hates the design at first glance); and does not necessarily address the effect of design change on emotional state or mood (i.e.; the design makes the observer feel happy or sad).
