Conference article

Today traditional business consultancy firms are promoting their design capabilities, having spent many years acquiring and/or developing design talent. At the same time, companies are demanding design-led approach in order to deliver the right customer experience, use the massive quantity of data they are acquiring by interacting with their customers, integrate effectively new technologies, and cope with the complex evolution of their internal organization. In this scenario, service design needs to evolve and adapt by becoming more available to non-designer practitioners and building a design culture inside and outside our company at different levels, so that be fully integrated in Deloitte and deliver design-led end-to-end business transformation.

digital innovation, corporate professionals, end-to-end approach, design integration, spanned capabilities