Conference article

Improvement of customer satisfaction and facilitation of corporate activities are important in making goods and events. In the current market, we cannot deal with customer satisfactions and purchasing promotions merely by customer benefits such as functionalities and prices. We need customer benefits to improve sensitivity value and empirical value that emphasize sensitivity. Comparative analyzes of sensitivity value evaluation were conducted on cases of institutional renovation design based on the previous research results of the author and cases of other competing facility designs. The result became effective data for the research of comprehensive emotional value methodology and the construction of universal model of color, form and material feeling, which are the future research objectives of our authors,

KANSEI Value, Visual /design/ image, Color Marketing