Conference article

In the recent years, many Taiwan’s companies attempt to make the transition from OEM to ODM manufacturing. Responding to the need of industry to evaluate or measure design execution in product development, this research develops evaluation parameters to perceive design and give efficient and effective product feedback. This research is based on the 70 design indexes from Human design technology (Yamaoka, 2012), and aims to develop a design evaluation index to measure design quality and discover the challenges from Kansei perspectives for industries in Taiwan. Therefore, focus group and KJ method were used to reanalyze then simplify the 70 design items into 50 parameters. With the parameters been gradually established, seven facets were extracted as the “Seven Emotional (kansei) Elements”, included happiness, heart-warming, relaxing, convenience, stability and reliability, safeness and environment-friendly. The Kansei evaluation parameters were tested in Taiwan industry for verification. Finally, each parameter was designed into a card, and the validation has discussed for modification.

Kansei Engineering, Emotion, Evaluation Parameters, Design, Product Development