Rontti Simo
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
Satu Miettinen
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
Essi Kuure
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
Antti Lindström
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
Download article
Published in: ServDes.2012 Conference Proceedings Co-Creating Services; The 3rd Service Design and Service Innovation Conference; 8-10 February; Espoo; Finland
Linköping Electronic Conference Proceedings 67:24, p. 229-241
Published: 2013-10-16
ISBN: 978-91-7519-482-0
ISSN: 1650-3686 (print), 1650-3740 (online)
This paper outlines a new holistic approach to service prototyping; which supports different phases of the service design process. SINCO is a laboratory concept consisting of the environment and set of tools suitable for service prototyping. It can be conceptualized under the following five terms: Servicescape Simulation; Service Stage; Digital Touchpoint Toolkit; Rough Mock-up Crafting; and Teamwork & Documentation Tools. In SINCO; it is possible to study and analyze existing service journeys; visualize ideas and develop them quickly and evaluate concepts collaboratively. The technologies used in SINCO help studying service situations with quick simulations; reveal technological development opportunities through experimentation and enable setting-up of the desired service paths as substantial experience prototypes for testing and communicating.
Service prototyping; service design; agile technologies; prototyping laboratory; co-creation platforms; action research
Blomkvist; J. (2011). Conceptualising Prototypes in Service Design. Faculty of Arts and Sciences Thesis No. 101. Department of Computer and Information Science; Linköpings Universitet. Retrieved 06; 2011; from: http://liu.diva-portal.org/smash/record.jsf?pid=diva2:412916&rvn=2
Blomkvist; J.; & Holmlid S. (2010). Service Prototyping According to Service Design Practioners. Proceedings of ServDes 2010. Linköping; Sweden. Retrieved 12 02; 2010; from ServDes: http://www.servdes.org/pdf/blomkvist-holmlid.pdf
Blomkvist; J.; & Holmlid; S. (2011). Existing Prototyping Perspectives: Considerations for Service Design. Nordic Design Research Conference; NorDes 2011. Helsinki; Finland.
Brown; T. (2008). Tim Brown on creativity and play. Presentation recorded on video at the 2008 Art Center Design Conference: Serious Play. Retrieved 01 10; 2012; from Ted Talk: http://www.ted.com/talks/tim_brown_on_creativity_and_play.html
Buchenau; M.; & Fulton Suri; J. (2000). Experience Prototyping. Proceedings of the 3rd conference on Designing interactive systems: processes; practices; methods; and techniques; DIS ’00. Brooklyn; NY; USA.
Burns; C.; Dishman; E.; Johnson; B.; & Verplank; B. (1995). "Informance": Min(d)ing future contexts for scenario-based interaction design. Presented at BayCHI; Palo Alto. Abstract available at http://www.baychi.org/meetings/archive/0895.html
Chua C. K.; Leong K. F.; & Lim C. S. (2003). RAPID PROTOTYPING - Principles and Applications (2nd ed.) (with Companion CD-ROM). World Scientific Publishing Co. Pte. Ltd.
Engine; (2009). Retrieved 05 06; 2009; from Engine Group: http://www.enginegroup.co.uk/
Ferrance; E. (2000). Themes in Education: Action Research. Electronic book. Brown University; US. Retrieved 10 26; 2011; from Alliance Brown: http://www.alliance.brown.edu/pubs/themes_ed/act_research.pdf
Fulton Suri; J. (2008). Informing Our Intuition. Design Research for Radical Innovation. Rotman Magazine; Winter 2008; pp. 52-57.
Holmlid; S.; & Evenson; S. (2007). Prototyping and enacting services: Lessons learned from human-centered methods. Proceedings from the 10th Quality in Services conference; QUIS 10. Orlando; Florida.
Kelley; T. (2001). The Art of Innovation Lessons in Creativity from IDEO; America’s Leading Design Firm. Doubleday. Random House inc. New York; USA.
Kemmis; S.; & McTaggart; R. (1988). The action research planner (3rd ed.). Deakin University Press. Victoria; Australia.
Konttinen; J.; Smedlund; A.; Rilla; N.; Kallio; K.; & van der Have; R. (2011). Knowledge Transfer in Service Business Development - Transfer mechanisms and intermediaries in Finland. VTT Publications. Retrieved 01 15; 2012; from http://www.vtt.fi/inf/pdf/publications/2011/P776.pdf ; pp. 61-68.
Kurvinen; E. (2007). Prototyping Social Action. Taideteollisen korkeakoulun julkaisut A75. Helsinki.
Mager; B. (2009). Introduction to Service Design. Digital communications tool. Culminatum Innovation. Retrieved 05 01; 2009; from: http://www.share2solve.org/introtosd/start/Main.html
Makino; Y.; Furuta; K.; Kanno; T.; Yoshihara; S. & Mase; T. (2009). Interactive Method for Service Design Using Computer Simulation. Service Science 1(2); pp. 121-134.
Moggridge; B. (2006). Competitiveness Summit ‘06. Roundtable Discussion. Design Council UK. Retrieved 10 26; 2011; from Design Council: http://www.creative-net.co.uk/Design-Council/Files/Podcast-Transcripts/Bill-Moggridge-Co-Founder-IDEO-Consulting-Associate/
Moritz; S. (2005). Service Design. Practical Access to an Evolving Field. Köln Internationl School of Design. Cologne: University of Applied Sciences. Retrieved 04 20; 2009; from: http://stefan-moritz.com/welcome/Service_Design_files/Practical%20Access%20to%20Service%20Design.pdf
Oosterom; A. (2009). Who do we think we are? In: S. Miettinen and M. Koivisto; ed. Designing Services with Innovative Methods. Kuopio Academy of Design; University of Art and Design; Helsinki B 93; pp. 162-179.
Oulasvirta; A.; Kurvinen; E.; & Kankainen; T. (2003). Understanding contexts by being there: Case studies in Bodystorming. Personal and Ubiquitous Computing; 7 (5); pp. 125-134.
Penin; L.; & Tonkinwise; C. (2009). The Politics and Theatre of Service Design. IASDR 2009; Seoul.
Pillan; M. (2011). FASPE (Fast Service Prototyping and Simulation for Evaluation). In: A. Meroni and D. Sangiorgi; ed. Design for Services. Gower Publications. UK.
Samalionis; F. (2009). Can Designers Help Deliver Better Services? In: S. Miettinen and M. Koivisto; ed. Designing Services with Innovative Methods. Kuopio Academy of Design; University of Art and Design; Helsinki B 93; pp. 124-135.
Vaahtojärvi; K. (2011). Palvelukonseptien arviointi. In: S. Miettinen; ed. Palvelumuotoilu – uusia menetelmiä käyttäjätiedon hankintaan ja hyödyntämiseen. Teknologiainfo Teknova Oy; pp. 130-151.
Waddell; G. (2007). What is Action Research. Retrieved 10 26; 2011; from: http://www.slideshare.net/Gregwad/action-research
