Lluis Marco-Almagro
Universitat Politecnica de Catalunya / BarcelonaTech, Spain
Xavier Tort-Martorell
Universitat Politecnica de Catalunya / BarcelonaTech, Spain
Simon Schütte
Linköping University, Sweden
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Published in: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia
Linköping Electronic Conference Proceedings 146:25, p. 231-238
Published: 2018-03-13
ISBN: 978-91-7685-314-6
ISSN: 1650-3686 (print), 1650-3740 (online)
Socioeconomic and demographic data of participants are often collected when performing a Kansei Engineering study for stratification purposes. This paper offers an alternative stratification procedure, directly based on the emotional response that participants give to prototypes. This approach can deliver groups that are more meaningful for the Kansei Engineering study. Socioeconomic and demographic data (among other kinds of data) can then be used to characterize the obtained emotional groups.
