Conference article

Kansei Cards: A Visual Tool Supporting the Investigation; Discussion; and Representation of the Kansei-Related Intentions of a Product to be Designed

Alexandre Gentner
Arts&Måtiers ParisTech

Carole Bouchard
Arts & Måtiers ParisTech

Aurelien Badoil
Toyota Motor Europe

Carole Favart
Toyota Motor Europe

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Published in: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:3, p. 25-38

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Published: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

In order to strengthen communication efficiency between different functional teams and discuss the experience potential users could have with products; a tool composed of various sets of cards was created: the kansei cards. The pictures and keywords represented allow; according to the situation; for an investigation; discussion; and representation of intentional kansei qualities. Over the last three years; this tool has been used in various industrial design projects.

In this paper; we will first detail the state of the art that will set the frame for our research and introduce the key notions related to the creation of the tool and related methodologies. After having detailed our research question and hypothesis; we will present the creation of the kansei cards and two experimentations making use of them. The first methodology involves “users” in participatory design sessions to test if the cards permit an identification and communication of the directions of kansei-related design information. The second explores the impact that the cards have on discussions related to intentional experiences occurring within design team prior to idea-generation activities. To conclude; we will discuss the added value and limits of the tool and; more generally; the representation of kansei-related design information.

Keywords

collaborative design tool; kansei design; kansei-related design information; new concept development; picture-based early representation

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