Carla Cipolla
Federal University of Rio de Janeiro, COPPE, Brazil
Maíra Prestes Joly
University of Porto, FEUP, Portugal
Beatriz Watanabe
Federal University of Rio de Janeiro, COPPE, Brazil
Fernanda Zanela
Federal University of Rio de Janeiro, COPPE, Brazil
Márcia Tavares
Federal University of Rio de Janeiro, COPPE, Brazil
Download article
Published in: Service Design Geographies. Proceedings of the ServDes.2016 Conference
Linköping Electronic Conference Proceedings 125:30, p. 365-375
The article explores the territory of Service design for social innovation. More specifically, it discusses Service Design as a design approach that may facilitate social change, when it creates conditions (enabling systems) that promote social innovation. The theme of aging exemplifies a social issue that can be addressed through the design for services towards active aging. As methodology, this study is based on a literature review of key definitions in Service design for social innovation and active aging, as well as on a case study divided in two parts: a design exploration with undergraduate students under the proposed approach and a description of an actual service model that validates it. As results, the article provides evidences of a social approach to Service Design, based on the creation of socially innovative services towards active aging, designed to rely on older people as active protagonists of their own well-being provision.
BEPA. (2011). Empowering people, driving change. Social Innovation in the European Union. Luxembourg: Publications Office of the European Union.
Burns, C., Cottam, H., Vanstone, C., & Winhall, J. (2006). RED paper 02: Transformation design. London: Design Council.
Cajaiba-Santana, G. (2014). Social innovation: Moving the field forward. A conceptual
framework. Technological Forecasting & Social Change, 2(2014), 42–51.
Cantú, D., Corubolo, M., Simeone, G. (2012). A Community Centered Design approach to
developing service prototypes. In.: Proceedings of ServDes Service Design and innovation Conference, Co-creating services (pp. 65-70). Linko¨ping: Linkoping University Electronic Press.
Cipolla, C., & Manzini, E. (2009). Relational services. Knowledge, Technology & Policy, 22(1), 45-50.
Cipolla, C. & Moura, H. (2012). Social innovation in Brazil through design strategy. Design Management Journal, 6(jan), p. 40-51.
Joly, M. P., Straioto, R. & Figueiredo, L.F. (2014). Strategies in Design for social innovation
within Alto Vale Project. Strategic Design Research Journal, 7(2), 74-83. doi:
10.4013/sdrj.2014.72.04.
Joly, M. P. (2015). Design para inovação social e a Rede DESIS – Design for Social Innovation and Sustainability – no Brasil / Maíra Prestes Joly. Dissertation. Rio de Janeiro: UFRJ/COPPE,
2015.
Joly, M. P., Cipolla, C., & Manzini, E. (2014). Informal, Formal, Collaborative: identifying
new models of services within favelas of Rio de Janeiro. In Sangiorgi, D., Hands, D.& Murphy, E. (Eds.). Proceedings of the fourth Service Design and Service Innovation Conference.
Linköping, Sweden: Linköping University Electronic Press.
Joly, M. P. & Cipolla, C. (2013). Service Design for Social Innovation: creating services from
social innovation cases. In A.A. Fernandes, R.M. Natal Jorge, L. Patrício, A. Medeiros
(Eds.). 3rd INT. CONF. ON INTEGRATION OF DESIGN, ENGINEERING & MANAGEMENT FOR INNOVATION. Porto, Portugal: Universidade do Porto.
Kalache, A. (2013). The Longevity Revolution Creating a society for all ages. South Australia,
Australia: Government of South Australia.
Kimbell, L. (2011). Designing for service as one Way of Designing services. International Journal of Design, 5(2), 41-52.
Mager, B. (2009). Service design as an emerging field. In: Satu Miettinen. (Ed.). Designing Services with Innovative Methods. 1ed.Helsinki: TAIK Publications/University of Art and Design
Helsinki, 28-43.
Manzini, E. (2006). Design, ethics and sustainability. Guidelines for a transition phase. In.: Cumulus Working Papers (pp. 9-15). Helsinki: University of Art and Design Helsinki.
Manzini, E. (2009). Service design in the age of networks and sustainability. In S. Miettinen
(Ed.), Designing Services with Innovative Methods, 44-59. Helsinki: TAIK
Manzini, E. (2014). Making things happen: social innovation and design. Design Issues, 30(1),
57-66.
Manzini E. & Vezzoli C. (2002). Product-service Systems and Sustainability: opportunities for Sustainable Solutions. Paris, France: UNEP Publisher.
Maturijobs. (2015). Maturijobs website. Retrieved September 20, 2015, from
http://www.maturijobs.com/
Meroni, A. (Ed.) (2007). Creative Communities. People Inventing Sustainable Ways of Living. Milan:
Edizioni Polidesign.
Meroni, A. & Sangiorgi, D. (2011). Design for Services. UK: Gower Publishing Ltd.
Meroni, A., Fassi, D., & Simeone, G. (2013). Design for social innovation as a form of designing activism. An action format. In.: NESTA (Eds.), Social Frontiers, The next edge of social innovation research (pp. 2-13). London: NESTA.
Morelli, N. (2009, November 24). Beyond the experience: In search of an operative
paradigm for the industrialization of services. Paper presented at the 1st Nordic Conference on Service Design and Service Innovation, Oslo,Norway.
Pnad. (2009). No RJ, uma em cada sete pessoas tem mais de 60 anos. Retrieved September
20, 2015, from
http://www.portalmodulo.com.br/userfiles/2%C2%AA%20S%C3%A9rie_Chico%20Nogueira%20Geografia_Pnad.pdf
Secomandi, F., & Snelders, D. (2011). The object of service design. Design Issues, 27(3), 20-34.
Vargo, S. L. & Lusch, R. F. (2011). It’s Al B2B ... and Beyond: Toward a Systems Perspective
of the Market, Industrial Marketing Management, 40 (February), 181-187.
World Health Organization. (2005). Envelhecimento ativo: uma política de saúde. Trad. Suzana
Gontijo. – Brasilia: Organização Pan-Americana da Saúde.
