Conference article

Early Stage Assessment of Service-based Business Concepts

G. Lay
Fraunhofer Institute for Systems and Innovation Research ISI, Germany

S. Biege
Fraunhofer Institute for Systems and Innovation Research ISI, Germany

D. Buschak
Fraunhofer Institute for Systems and Innovation Research ISI, Germany

G. Copani
ITIA-CNR – Institute of Industrial Technologies and Automation, Italy

S. Marvulli
ITIA-CNR – Institute of Industrial Technologies and Automation, Italy

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Published in: Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Linköping Electronic Conference Proceedings 77:32, p. 253-260

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Published: 2012-10-11

ISBN: 978-91-7393-381-0

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

In literature the positive economic effects for suppliers and customers of Industrial Product-Service Systems (IPS2) have often been described. However; provider companies often struggle when it comes to realize winwin potentials. Therefore; an early stage assessment is needed to allow companies to forecast benefits; risks; costs and profits of the new business model in early stages of IPS2 planning.

It will be shown how business plans can be used to describe and assess the process; requirements and pitfalls in creating added value via IPS2. The results of two case studies of machine tool manufacturers turning into solution providers are reported.

Keywords

Service-based business concepts; Business planning; Case studies

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