Conference article

Taiwan Arts Exhibition Poster Category and Layout Searches

Hsiu-Ju Lee
Graduate School of Creative Industry Design, National Taiwan University of Arts, Taiwan

Tzu-Chiang Chang
Graduate School of Creative Industry Design, National Taiwan University of Arts, Taiwan

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Published in: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:36, p. 335-345

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Published: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

In this study, we conducted samples of the posters of art exhibitions in the National Museum of History, the Taipei Fine Arts Museum and the National Taiwan Museum of Fine Arts. Which from 1984 - 2017, and conducted objective and systematic coding and analysis, and realize for more than 30 years, the form of poster layout, and the evolution of design style. The results of the study found that the art posters of the Taipei Fine Arts Museum, and the highest number of poster art categories in the three museums appeared in the west painting category; the most common art exhibition category in the Taipei Fine Arts Museum was the Multiple category. The highest category of exhibitions of National Museum of History, appears in calligraphy and painting. The National Taiwan Museum of Fine Arts poster layout, in the 12 kinds of choreography in the layout of the highest level of the largest followed by the vertical layout. Art exhibitions poster choreography, the use of at least is the oblique layout. Use the time axis and divided into four stages for statistical analysis. After cross analysis is done, the result is the following finding. First, National Museum of History in the layout of vertical take the majority of the total number of 104, of which (1991-2000) year is the vertical layout within 56 pieces. Second, Taipei Fine Arts Museum poster layout of the largest number of 119, of which (1984-1990) up to 57 cases, L and C-shaped use of the least number of only 16. Third, National Taiwan Museum of Fine Arts (2001-2017) annual level of the largest number of layout is horizontal layout. The art exhibitions of the three museums are arranged in a very high proportion, and the exhibition works are printed in the layout of the main title and the text description. Which in the painting and calligraphy, the Western painting, the comprehensive type of exhibition posters since 1990, can see the exhibition posters using the exhibition works for the base map to full version of the arrangement, showing posters design style.

Keywords

Poster, Content analysis, Art Category, Layout

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