Stelian Brad
Research Lab of Competitive Engineering in Design and Development, Technical University of Cluj-Napoca, Romania
Mircea Fulea
Research Lab of Competitive Engineering in Design and Development, Technical University of Cluj-Napoca, Romania
Emilia Brad
Research Lab of Competitive Engineering in Design and Development, Technical University of Cluj-Napoca, Romania
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Published in: Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
Linköping Electronic Conference Proceedings 77:37, p. 291-298
Published: 2012-10-11
ISBN: 978-91-7393-381-0
ISSN: 1650-3686 (print), 1650-3740 (online)
Various studies reveal that over ninety percent of new software applications are unsuccessful in bringing the expected value added to their target markets. This is because software producers concentrate mainly on product innovation instead of seeing their software solutions as part of product-service systems. A methodology for concurrent planning and design of software-PSSs against multi-target functions is proposed in this paper. Borders between product and service are marked in a cost-effective way; keeping also a superior balance between customer and producer benefits. The concept is exemplified on a software-PSS related to business excellence assessment and analysis.
