Conference article

As digital media is developing increasingly, image communication has become rapid and convenient gradually. However, there are so many different image forms for artists to create a sense of beauty through their works, so how to make the audience feel the same way in the audio visual experience is actually a complex issue and worthy of discussion. In general, art creators and appreciators are separate from each other and have little intersection, this is especially true in the independent creation process. Although pure self-reproduction creation can maximize the personal aesthetic of an artist, such work may lack of experience in absorbing the aesthetic cognition of audience somehow. Then as a result, the final work gets into a dilemma of “too high-minded to be popular” and the communication effect is thereby reduced greatly. Therefore, this research attempts to discuss the impact of appreciators’ aesthetic experience and preference cognition, and explore the cognition on image composition elements among art creators and appreciators through rational quantitative research. As one of the film animation series study, this research selects the most popular micro films and sand animation as the objects with the purpose of exploring the cognition on different art image carrier and have insight into the core factors in attracting appreciators through aesthetic experience perception of different appreciators. In this way, the impact of different factors on the entirety can be evaluated. The research results can be used to provide reference for video art creators and appreciators.

Sand animation, micro film, Emotional Effect