Conference article

Open Service Innovation (OSI) platforms invite customers and other users to co-create innovative ideas and generate experiences that will potentially create value. In this paper; we propose a framework for designing experiences for service users of OSI platforms. The framework utilise the following four types of experiences described by Polaine et al.’s (2013): user experience; customer experience; human experience and service provider experience by the properties relevant within the OSI context. Our framework might provide useful insights to OSI platform designers and help them to effectively involve users in the innovation process.

open service innovation platform; experience design; service experience.