Jussi Haukkamaa
Oulu University of Applied Sciences, Oulu, Finland
Pia Yliräisänen-Seppänen
Rovaniemi University of Applied Sciences, Rovaniemi, Finland
Eija Timonen
Faculty of Art and Design, University of Lapland, Rovaniemi, Finland
Download article
Published in: Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010
Linköping Electronic Conference Proceedings 60:5, p. 51-64
Published: 2012-09-20
ISBN: 978-91-7519-770-8
ISSN: 1650-3686 (print), 1650-3740 (online)
Presently; educational institutions exist as complex networks of expertise that fulfil the needs of their stakeholders and respond to the challenges of a transforming society. Therefore; educational services are subject to a constant design process in co-operation with the customers and other stakeholders. Co-operation between parties is strongly related to the value co-creation; since the customer is the co-producer of the value according to the concept of service-dominant logic.
Service design research has paid little attention to the value of co-creation in networked education services. This paper focuses on value co-creation in service-dominant logic and service design frameworks using a case study of supplementary healthcare education service. The case study is situated at the ENVI Virtual Center for Wellness Campus; which is a virtual and simulation learning environment for healthcare in Rovaniemi; Finland.
Service design research has paid little attention to the value of co-creation in networked education services. This paper focuses on value co-creation in service-dominant logic and service design frameworks using a case study of supplementary healthcare education service. The case study is situated at the ENVI Virtual Center for Wellness Campus; which is a virtual and simulation learning environment for healthcare in Rovaniemi; Finland.
Alasuutari; P.; Koskinen; I;. & Peltonen; T. (2005). Laadulliset menetelmät kauppatieteissä. [Translation: Qualitative methods in economics]. Jyväskylä: Vastapaino.
Bessant; J.; & Maher; L. (2009). Developing radical service innovations in healthcare - the role of design methods. International Journal of Innovation Management. Vol. 13 (4); 555-568.
Bradwell; P. & Marr; S. (2008). Making the Most of Collaboration: an International Survey of Public Service Co-Design. Demos Report 23. Retrieved Nov 6; 2010; from Demos: http://www.demos.co.uk/files/CollabWeb.pdf
Edman; K. (2009). Exploring overlaps and differences in service dominant logic and design thinking. First Nordic Conference on Service Design and Service Innovation. Retrieved June 13; 2010; from First Nordic Conference on Service Design and Service Innovation: http://www.designforskning.no/PageFiles/6819/New/Wetter%20Edman_Exploring%20overlaps%20DT_SDL.pdf
ENVI. (2010). Centre of excellence in education for 2008–2009. Retrieved May 24; 2010; from ENVI:
http://www.envi.fi/?m=26
Gaba; D. (2004). The future vision of simulation in health care. Quality and Safety in Health Care; 13(1); 2–10.
Graneheim U.; & Lundman B. (2004). Qualitative content analysis in nursing research: concepts; procedures and measures to achieve trustworthiness. Nurse Education Today; 24; 105–112.
Haukkamaa; J. (2010). Virtual learning environment design: A study of service design and service-dominant logic frameworks. [Research plan]. In J. Viteli & A. Östman. (eds.). Tuovi 8: interaktiivinen tekniikka koulutuksessa 2010 -konferenssin tutkijatapaamisen artikkelit. [Translation: Proceedings of the research conference of the Interactive technology in education 2010]. Tampere: University of Tampere; Department of Information Studies and Interactive Media.
Johnson; D.; & Grayson; K. (2005). Cognitive and affective trust in service relationships Journal of Business Research; 58(4); 500-507.
Keskitalo; T. (2010). Teachers’ Conceptions and Their Approaches to Teaching in Virtual Reality and Simulation-based Learning Environments. Teachers and Teaching: Theory and Practise. In print.
Koivisto; M. (2009). Framework for structuring services and customer experiences; 136-149. In S. Miettinen & M. Koivisto (eds.): Designing Services with Innovative Methods. Keuruu: Otava.
Kuula; A 2006. Tutkimusetiikka. [Translation: Research ethics]. Tampere: Vastapaino.
Mager; B. (2007). Service design. In M. Erlhoff & T. Marshalle (Eds.); Design dictionary: Perspectives on design terminology (pp. 354–357). Basel: Birkhäuser.
MediPeda III. (2010). New Models for Pedagogy; User-Centred Media Design and Value Creation in the Physical; Virtual and Social Space of Health Care. Retrieved Nov 7; 2010; from University of Lapland: http://www.ulapland.fi/InEnglish/Units/Centre_for_Media_Pedagogy/Research/MediPeda_III_%282008-2010%29.iw3
Ordanini; A.; & Pasini; P. (2008). Service co-production and value co-creation: The case for a service-oriented architecture (SOA). European Management Journal; 26; 289–297.
Parker; S.; & Heapy; J. (2006). The journey to the interface. How public service design can connect users to reform. Demos. Retrieved Nov 6; 2010; from Demos: http://www.demos.co.uk/publications/thejourneytotheinterface
Prahalad; C.; & Ramaswamy; V. (2004). Co-creating unique value with customers. Strategy & Leadership; 32(3); 4–9.
Ruusuvuori; J.; & Tiittula; L.(2005). Haastattelu. Tutkimus; tilanteet ja vuorovaikutus. [Translation: Interview method. Research; situations and interaction]. Vastapaino: Tampere.
Tassi; R. (2010). Service design tools. Communication methods supporting design processes. Retrieved Nov 7; 2010; from Service Design Tools: http://www.servicedesigntools.org/
Yliniemi; P. (2009). Nursing and Healthcare Students` Experiences of Training in Simulation-based Learning Environment – ENVI. In T. Bastiaens et al. (Eds.) Proceedings of the World Conference on E-Learning in Corporate; Government; Healthcare; and Higher Education 2009 (3275–3279); Chesapeake; VA: AACE.
Yliniemi; P. (2010). Nursing and health care students’ experiences of training in "ENVI"; a virtual and simulation-based learning environment. The Annual Meeting of the Society in Europe for Simulation Applied to Medicine (SESAM); June 16 – 18; 2010; Gröningen; The Netherlands.
Yliräisänen-Seppänen; P.; & Timonen; E. (2010). A design model as a tool for developing a virtual learning environment. In Proceedings of World Conference on Educational Multimedia; Hypermedia and Telecommunications 2010; 725-731. Chesapeake; VA: AACE.
University of Lapland. 2010. Good scientific practice. Guidelines on Research Ethics at the University of Lapland. Retrieved Nov 6; 2010 from University of Lapland: http://arcticcentre.ulapland.fi/docs/Guidelines_on_Research_Ethics.pdf
Vargo; L.; & Lusch; F. (2004). Evolving to a new dominant logic of marketing. Journal of Marketing; 68 (January); 1–17.
Vargo; S.; Maglio; P.; & Akaka; M. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal; 28; 145–152.
