Conference article

This study investigates the differences in taste in training t-shirts for women, between Japanese and French people. A questionnaire survey on the impression of the t-shirts’ appearances was conducted using the 3D simulations that we created. A sensory test was made on 24 different designs (type of sleeve, bodice length and fitting), on 51 examinees (26 Japanese and 25 French) who voluntarily participated. The results shown that for both Japanese and French people, very short t-shirts were the most appreciated and that the sleeveless and the tank top ones were the most appropriated for practice. It pointed out that people like cool, modern, showy, short, special, elaborated and feminine in design. Also, we noticed that for the Japanese people, casual clothes that are suitable for exercise, are not suitable to be worn outside of a gym, but this was not notable for the French people. This research will be valuable to sportswear industries and enable them to better target their client.

Sportswear, t-shirts, design, sensory analysis, PCA