Lars Witell
Service Research Center, Karlstad University, Karlstad, Sweden
Ida Gremyr
Division of Quality Sciences, Chalmers University of Technology, Göteborg, Sweden
Nina Löfberg
Service Research Center, Karlstad University, Karlstad, Sweden
Bo Edvardsson
Service Research Center, Karlstad University, Karlstad, Sweden
Anders Fundin
Volvo Construction Equipment AB, Eskilstuna, Sweden
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Published in: Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
Linköping Electronic Conference Proceedings 77:52, p. 409-415
Published: 2012-10-11
ISBN: 978-91-7393-381-0
ISSN: 1650-3686 (print), 1650-3740 (online)
Manufacturing companies differentiating their offerings with new services need to combine both product and service innovation. We study how service development is influenced by (a) the choice of separation or integration of service development and (b) the modes of innovation. Our results show that service development often is more structured if services are developed separately. Furthermore; service innovations often follow a sequence of innovation modes different from those of product innovations. Since different innovation modes benefit from varying degree of structure in the development process; many companies find it hard to develop products and services within the same development project.
Service development; Service Innovation; Innovation Modes; Multiple Case Study; Manufacturing Firms.
