Yu-Ting Sung
Department of Industrial Design, College of Planning and Design, National Cheng Kung University, Taiwan
Chun-Heng Ho
Department of Industrial Design, College of Planning and Design, National Cheng Kung University, Taiwan
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Published in: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Linköping Electronic Conference Proceedings 100:56, p. 661-680
Published: 2014-06-11
ISBN: 978-91-7519-276-5
ISSN: 1650-3686 (print), 1650-3740 (online)
Because the living standard is improving gradually; the consumers’ demand has changed from the satisfaction of product function to the satisfaction of product image. And the purchase intention has also changed from “needs” to “wants”. In addition; previous research suggests that the consumer’s emotion would guide them to make a choice among many products (Helander and Khalid; 2006). Moreover; Norman (2004) particularly illustrates the importance of the “emotion” in his book Emotional Design that consumers’ emotion has been affected by the product appearance when the first time they see it. Previous researchers concluded that the important features of the product appearance are Color; Material; and Finishing (King; Yu; Lee; & Jiang; 2011). Thus; this study will discuss how these product features; on laptop LCD back cover as an example; would affect the emotion when consumers see them.
Since the LCD back cover is the most important part to demonstrate the product and brand images; this research would use Laptop LCD Back Cover as example to discuss about it. However; considering that the selections of material are mostly limited to aluminum and ABS plastic when manufacturing the back cover since the company has to consider about the processing cost of the chosen material and the cooling of the LCD module. Moreover; the use of the material will directly affect the color that consumer see. Thus; in the discussing of visual perception; this study merges the features of material with color and discusses the color and surface texture issues only. In this study we used in-depth interview visit six subjects; 3males and 3 females. After the visit would generalize the interactions between textures and colors.
