Conference article

The Role of Service Design in the Effectual Journey of Social Entrepreneurs

Gerasimos Balis
Lancaster University, Lancaster, UK

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Published in: ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Linköping Electronic Conference Proceedings 99:9, p. 89-99

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Published: 2014-06-25

ISBN: 978-91-7519-280-2

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

The paper explores the common ground between the fields of social entrepreneurship and service design; in order to understand how the role of designers in social innovation projects relates to that of social entrepreneurs and identify new ways to connect the design practice with social transformation and social impact. To achieve this; the construct of effectuation in entrepreneurship is discussed; followed by suggestions on how it reveals fertile areas for research across the fields of service design and social entrepreneurship.

Keywords

social entrepreneurship; service design; effectuation

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