Conference article

Kansei Modeling for Delight Design based on 1DCAE Concept

Koichi Ohtomi
The University of Tokyo, Japan

Download articlehttp://dx.doi.org/10.3384/ecp15118811

Published in: Proceedings of the 11th International Modelica Conference, Versailles, France, September 21-23, 2015

Linköping Electronic Conference Proceedings 118:87, s. 811-815

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Published: 2015-09-18

ISBN: 978-91-7685-955-1

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

The main task of product development is to develop a good product at lower cost and to bring it to market in a shorter period. Conventional computer-aided design and computer-aided engineering (CAD/CAE) systems are well established in this regard. However, although upstream design is particularly important in product development to add value and incorporate the required functions, it is difficult to apply conventional shapebased CAD/CAE systems to the upstream design stage due to the lack of design information at that stage. As a solution to this issue, we are proposing the development of a design framework called “1DCAE”, which can be applied to the early design stage of product development including the conceptual and functional design phases. The 1DCAE concept can be applied not only better design, must design, but delight design. Here we introduce how 1DCAE concept applies to delight design and its core technology of kansei modeling.

Keywords

1DCAE; delight design; kansei; modeling; better design; must design; CAD/CAE

References

Ohtomi, K. and Hato, T., “Design Innovation Applying 1DCAE”, July, TOSHIBA REVIEW. (2012)

Ohtomi, K., Design of Worth for Customer Product Development, What is "What’s the Design"? Special Issue of Japanese Society for the Science of Design vol.16-2 no.62, 31-38, 2009

Ohtomi, K., Hosaka, R., 2008, “Design for product sound quality”, Internoise 2008.

Ohtomi, K. and Hosaka, R., “Product Sound Design”, September, TOSHIBA REVIEW. (2007)

Ohtomi, K., “Importance of Upstream Design in Product Development and Its Methodologies”, January, TOSHIBA REVIEW. (2005)

Yanagisawa, H., Murakami, T., Noguchi, S., Ohtomi, K., Hosaka, R., 2007, “Quantification method of diverse kansei quality for emotional design application of product sound design”, ASME DETC2007-34627.

Zwicker., E, 2006, “Psychoacoustics: Facts and Models”, Springer, 3rd Edition, Springer-Verlag, New York Inc.

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