Conference article

This research represents an initial study of bemban product designs during the Hari Kraf Kebangsaan (National Craft Day) in Kuala Lumpur. The practitioners of bemban products have tried to create innovative designs with the help of the Kraftangan Sarawak and the Sarawak Craft Council to derive good relevant designs that meet the market. Therefore, the objective of this study is to investigate Malaysian perceptions towards bemban product designs to identify how Malaysians perceive current bemban products in the market. In order to achieve research objectives, the Kansei engineering attitude and behaviour, user’s experience research and a 5 level semantic differential scale were used to construct questionnaires. According to the survey analysis, it is highly important to understand user’s desire in the bemban product development.

Perceptions, Bemban, User Research, SD scale, Kansei Engineering