Conference article

Culture is a valuable asset of mankind, while innovation ensures the extension of culture. Chinese traditional paper cutting is unique in terms of art style, and its art creation and auspicious semantics differ from other pattern systems. This is because a cultural core based paper cutting design model should be the focus of the entire product design application in which the value of a complete design lies. The scope of research is limited to the outcome of the traditional paper-cut word “fu” (?, blessing) converted into cultural products, with literature analysis adopted as the main method. The three levels of conversion product attributes in three levels, namely, exterior, function, and interior, shall serve as references. The purpose is to construct a complete and logical design model through the paper-cut word “fu” (?) and three conversion attributes, which shall be provided for future designers to reflect on and apply. In terms of the steps of the design model, first the individual attributes of the word “fu” (?) are employed as references. Then, “the individual conversion attributes in three levels” are adopted as the method. Finally, the cultural content is used to complete the value- added paper-cutting design, thereby constructing the model system diagram of traditional paper-cut conversion cultural products and specifically converting traditional paper cutting into cultural product designs.

Traditional paper cutting, paper-cutting the “fu” (?) character, cultural and creative products, design model