Francesca Piredda
Politecnico di Milano, Italy
Caterina Petroni
Twig Agency, Italy
Simona Venditti
ABB EP, Italy
Emiliano Verga
Cefriel, Italy
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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy
Linköping Electronic Conference Proceedings 150:103, p. 1210-1210
Published: 2018-07-05
ISBN: 978-91-7685-237-8
ISSN: 1650-3686 (print), 1650-3740 (online)
ABB S.p.A. is an example of how collaborative communities can help shape a cyclic process of identity definition and development. This case will be presented in the workshop to explain how the Twig agency has guided digital transformation through communities, also thanks to the scientific contribution of the university and the development of a broader methodological vision, that has lead them to combine service, marketing, communication and technology in a synergic way.
digital transformation, user driven process, participated business development, talent strategy
