Conference article

Service design for autonomous driving

Valerio Cometti
V12 Design, Italy

Marco Generali
V12 Design, Italy

Giacomo Biraghi
Secolo Urbano, Italy

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:104, p. 1211-1211

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)


The workshop focuses on the human aspects of organizations such as needs, values, motivations, beliefs or fears and introduces a framework for evaluating key factors that “humanize” the organization. Through the collaborative and interactive teamwork, audience will together with organizers to explore, discover and identify emerging key challenges to become a human-centered organization, and ideate design solutions to solve them.


autonomous driving, revolution, opportunities, mankind


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