Conference article

Gamification for service design and Innovation: ideaChef® method and tool

Rui Patricio
IADE Creative University Lisbon, Portugal

Rei Morozumi
Politecnico di Milano, Italy

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:105, p. 1212-1228

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)


Gamification for Design and Innovation complements and enhances service design by providing a more structured and engaging approach to innovation. A gamification method and tool (ideaChef®) will be conveyed in an organized fashion to teams of 4 up to 6 participants throughout the workshop. Each team will develop a concrete idea i.e. “create a system to increase engagement of participants in a service innovation initiative”. Participants will acquire a conceptual and hands-on context for positioning gamification within the frameworks associated with service design and co-creation. Moreover it will also allow getting insights into why gamification has become so relevant to educating and engaging students and professionals in knowledge-based workplaces and the classrooms.


gamification, concept design, innovation, service development


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