Conference article

Humanizing organizations - the pathway to growth

Andrea Augsten
University of Wuppertal, Germany

Bernadette Geuy
Service Design Consultant, San Francisco, USA

Rachel Hollowgrass
University of California, Berkeley, USA

Titta Jylkäs
University of Lapland, Finland

Marjukka Makela Klippi
Aalto University, Finland

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:106, p. 1229-1229

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)


The workshop focuses on the human aspects of organizations such as needs, values, motivations, beliefs or fears and introduces a framework for evaluating key factors that “humanize” the organization. Through the collaborative and interactive teamwork, audience will together with organizers to explore, discover and identify emerging key challenges to become a human-centered organization, and ideate design solutions to solve them.


service design, humanizing, organization, human-centered design


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