Conference article

Bodystorming: lessons learnt from its use on a service design undergraduate discipline

Aguinaldo dos Santos
Federal University of Paraná, Brazil

Aline Müller Garcia
Federal University of Paraná, Brazil

Milena Carneiro Alves
Federal University of Paraná, Brazil

Emanuela Lima Silveira
Federal University of Paraná, Brazil

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:17, p. 216-226

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)


This article explores the use of Bodystorming on the classroom, presenting the results of a case study on a discipline carried out at Federal University of Paraná, Brazil. Bodystorming could be defined as a technique wherein designers and other stakeholders use their bodily expression to create or represent ideas about the interactions and configurations around a given experience. The paper compares this case study with key guidelines and heuristics identified on the literature, pointing suggestions for other lecturers interested on adopting the tool on the classroom.


bodystorming, service design, teaching, creativity


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