Conference article

Service design in companies

Linda Covino
Deloitte Digital, Italy

Alessandro Piana Bianco
Deloitte Digital, Italy

Download article

Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:18, p. 227-229

Show more +

Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)


Today traditional business consultancy firms are promoting their design capabilities, having spent many years acquiring and/or developing design talent. At the same time, companies are demanding design-led approach in order to deliver the right customer experience, use the massive quantity of data they are acquiring by interacting with their customers, integrate effectively new technologies, and cope with the complex evolution of their internal organization. In this scenario, service design needs to evolve and adapt by becoming more available to non-designer practitioners and building a design culture inside and outside our company at different levels, so that be fully integrated in Deloitte and deliver design-led end-to-end business transformation.


digital innovation, corporate professionals, end-to-end approach, design integration, spanned capabilities


No references available

Citations in Crossref