Conference article

The Designers Italia project - building the community of public services designers

Lorenzo Fabbri
Digital Transformation Team, Italy

Matteo De Santi
Digital Transformation Team, Italy

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:20, p. 234-236

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)


Service Design is entering the Public Sector in several ways. A year of experimentation of human-centered design for the Italian Government Digital Transformation Team is discussed here. Design as been seen as a contagious agent to inoculate Digital Transformation into complex organizations, and has attempted to reverse the design perspective: transferring power to the user and making projects more important than organizations. The Designers Italia project was therefore born to provide guidelines, tools and a distinctive design-centred approach to the Digital Transformation Team, with the vision of building a nation-wide team of Service Designers, to develop projects in a participated, open-source way.


digital transformation, government, guidelines, tools


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