Conference article

A service evaluation in the shared mobility sector: Bitride bike sharing project

Silvia Cacciamatta
Department of Design, Politecnico di Milano, Italy

Virginia Allevi
Zehus, Italy

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:44, s. 550-554

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

Zehus Spa is an Italian company that represents a European excellence in the field of human-electric transport vehicles, selling to over 120 bikes manufacturers all over the world. In 2017 the company started the Bitride Bike Sharing project, with the purpose to develop a new hybrid free-floating bike sharing program based on the award-winning “BIKE+ All In One”, the first powertrain for full hybrid bikes that does not need to be recharged from the grid. The Bitride solution introduces several new characteristics that differentiate the model from the competitors, such as the concept of fee gamification, a multi-polar service area composed by several geo-fenced “virtual parking areas”, and sophisticated sensors embedded within the bikes. Zehus has planned to introduce and test the service model starting from the city of Milan, thanks to a pilot project divided in two different phases: the first one with a limited number of bikes, a selected number of users and within a delimited area of the city, in order to specifically validate the technology and the service model; the second phase that will involve the entire city center and all the citizens to validate the business model.

Keywords

service evaluation, service monitoring, shared mobility, bike sharing

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