Conference article

Service design and the co-production of public policies: The case of RedActiva

Cristobal Tello
Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile

Carola Zurob
Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile

Sol Pacheco
Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile

Sebastián Negrete
Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:52, s. 631-644

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

The role of a citizen is not to be a beneficiary of a service delivered by a public agency, but a co-producer of the same service. Interaction between the public sector and citizens therefore needs to be carefully designed in order to accomplish a co-production of public policies. Service Design could contribute to a better design of this interaction and co-production between the two parties. A case study of the project RedActiva in Chile, focused on promoting and facilitating urban mobilization of the elderly, highlights some of the contributions that Service Design could provide to public policy design from a citizen-centric approach.

Keywords

aging, urban mobility, smart city, service design, public policy co-production, user-centred design

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