Conference article

The Coconut Innovation framework : An innovation framework focusing on resources

Satoru Tokuhisa
Yamaguchi University, Japan

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:58, s. 696-712

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

This paper proposes a new innovation framework – the coconut innovation framework – using empirical data from WANIC Coconut Spirits developed in East Timor, the Philippines, and Laos, as well as drawing from theoretical work highlighted in a literature review. This innovation framework is a practical framework used to increase the probabilities of success of innovation by integrating the resources of developing countries and industrialised countries, creating new businesses, and expanding resources. This framework is composed of three phases. The first is the discovery of resources. After taking stock of your company’s existing resources and discovering new resources, you can generate initial ideas to create a new business. The second phase is the integration of resources. By maintaining your company’s identity and integrating the resources that you discovered in the first phase, you can design your new business. The third is the expansion of resources. By maintaining your company’s identity and expanding the resources which your company and partners have, you can grow your business.

Keywords

innovation, SDL, effectuation, framework

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