Conference article

Service design for behavioural change - current state of the discipline and practice in India

Ravi Mahamuni
ata Research Development and Design Center, Tata Consultancy Services, Pune, India / ndian Institute of Technology Guwahati, Guwahati, India

Pramod Khambete
ata Research Development and Design Center, Tata Consultancy Services, Pune, India

Ravi Mokashi-Punekar
ndian Institute of Technology Guwahati, Guwahati, India

Download article

Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:6, s. 62-75

Show more +

Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

We investigated the current picture of appreciation, state of relevant knowledge and skills, and practice among the Indian design professionals regarding service design and design for behaviour change. Inter alia, the current scenario regarding the embeddedness and maturity path of service design in academic institutes and industry were studied. Indian society and businesses are facing challenges that are wicked, deep and complex due to the diversity of social, cultural, and economic conditions. They could benefit from a synthesis of service design and design for behavioural change. This study is exploratory in nature. However, it is a significant initial step to emphasize the need of and gaps in the aspects pertaining to effective service design for behavioural change practice in India and suggests indicative interventions. With these interventions, Indian professionals could achieve maturity and be in a position to address the wicked problem India faces.

Keywords

service design, design for behaviour change, design in india, design practitioners in india, design education in india, wicked problem

References

No references available

Citations in Crossref