Conference article

Bridging design-driven and service innovation: Consonance and dissonance of meaning and value

Ana Kustrak Korper
INESCTEC, Faculty of Engineering, University of Porto, Portugal

Stefan Holmlid
Linköping University, Sweden

Lia Lia
INESCTEC, Faculty of Engineering, University of Porto, Portugal

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:92, s. 1130-1143

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

Conceptualization of meaning in design-driven innovation and value in service innovation, seem to be sharing some core characteristics that are essential but have not yet been integrated. Thus, this paper explores design-driven innovation and its conceptual relevance for service innovation within the framework of service-dominant logic (S-D logic) by examining interrelation between meaning and value. Design-driven innovation is defined as a strategic framework that enables radical innovation through change in meaning that emerges in interaction. Meaning as a concept is grounded in the human-centred design approach by Krippendorff (1989) who argued that people interact with artifacts because they make sense to them. On the other hand, S-D logic with its core concepts evolving around resource integration for value co-creation among multiple stakeholders, has become an increasingly important perspective to address complexities of service innovation. Also, S-D logic’s concepts have found a common ground in theorizing about service design since value is seen as arising in use. Both meaning in design-driven and value in service innovation share some conceptual commonalities. By exploring and interrelating these two conceptual frameworks this paper aims to open new ways for understanding and operationalizing service innovation as well as evolve and strengthen the role of service design within it.

Keywords

design-driven innovation, service innovation, meaning, value co-creation, S-D logic

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