Conference article

These days, operating in a globalised society means creating the certainty that everything, or almost everything, will work. It means comfort, and this often translates into uniformity and across-the-board expectations, producing reliable experiences and services. Within this context, companies and institutions have discovered “service design”, embracing it on a massive scale because they see it as the way to design and produce the services society wants. Services, or service designs, have therefore become an inclusive system for all, a guarantee of fulfilled expectations, each and every time. Service design is now the cornerstone of all companies. It has become an essential, almost industrial process based on people’s expectations. However, this has produced a one-dimensional vision of service design. A functional vision.

impact, need design, from strategy to life, relationship, positive experiences, beauty, challenges