Conference article

Data challenges and opportunities in designing for service

Amalia de Go¨tzen
Aalborg University, Denmark

Nicola Morelli
Aalborg University, Denmark

Luca Simeone
Aalborg University, Denmark

Lorenzo Ruggieri
Narai, Italy

Ilaria Vitellio
Mappi-na, Italy

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Published in: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:99, p. 1206-1206

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Published: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (print), 1650-3740 (online)


The rising relevance of data in the design of new services exposes service designers to new challenges and opportunities. The ever-growing number of services that use and/or produce data requires service designers to be equipped with the tools needed to understand, analyze and transform data as well as design and inform the process with them. It is then crucial to define how to achieve this data literacy to move beyond statistical analysis and consolidate a set of (design) practices for data usage. Achieving this higher level of data literacy can help integrate data better into the design of services.


open data, big data, digital social innovation, OpenDataLabs


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