Conference article

Characteristics of value co-creation in a learning environment by service design and service-dominant logic frameworks

Jussi Haukkamaa
Oulu University of Applied Sciences, Oulu, Finland

Pia Yliräisänen-Seppänen
Rovaniemi University of Applied Sciences, Rovaniemi, Finland

Eija Timonen
Faculty of Art and Design, University of Lapland, Rovaniemi, Finland

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Published in: Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010

Linköping Electronic Conference Proceedings 60:5, p. 51-64

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Published: 2012-09-20

ISBN: 978-91-7519-770-8

ISSN: 1650-3686 (print), 1650-3740 (online)

Abstract

Presently; educational institutions exist as complex networks of expertise that fulfil the needs of their stakeholders and respond to the challenges of a transforming society. Therefore; educational services are subject to a constant design process in co-operation with the customers and other stakeholders. Co-operation between parties is strongly related to the value co-creation; since the customer is the co-producer of the value according to the concept of service-dominant logic.

Service design research has paid little attention to the value of co-creation in networked education services. This paper focuses on value co-creation in service-dominant logic and service design frameworks using a case study of supplementary healthcare education service. The case study is situated at the ENVI Virtual Center for Wellness Campus; which is a virtual and simulation learning environment for healthcare in Rovaniemi; Finland.

Service design research has paid little attention to the value of co-creation in networked education services. This paper focuses on value co-creation in service-dominant logic and service design frameworks using a case study of supplementary healthcare education service. The case study is situated at the ENVI Virtual Center for Wellness Campus; which is a virtual and simulation learning environment for healthcare in Rovaniemi; Finland.

Keywords

Value co-creation; service design; service-dominant logic; education service

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