Conference article

The concept of value in design practice - an interview study

Katarina Wetter Edman
MFA Industrial Design Business and Design Lab HDK/School of Business, Economics and Law, University of Gothenburg

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Published in: Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010

Linköping Electronic Conference Proceedings 60:8, p. 87-100

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Published: 2012-09-20

ISBN: 978-91-7519-770-8

ISSN: 1650-3686 (print), 1650-3740 (online)


Use and the value thereof are implicit in the design discourse and therefore rarely explicitly spoken of; although they are at the core of design practice. With the recent turn to a service dominant logic perspective; the service marketing discourse opens up for understanding value as value-in-use and value-in-context. This paper empirically explores and describes ways in which professional designers themselves express “value-in-use”. The findings suggest that professional designers do not focus explicitly on value as a standalone concept; but conceptualize value-in-use through contextualization and an extensive use of emotions.


S-D logic; service design practice; value-in-use


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