Nargis Guseynova
Aalto University School of Science, International Design Business Management, Finland
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Published in: ServDes.2012 Conference Proceedings Co-Creating Services; The 3rd Service Design and Service Innovation Conference; 8-10 February; Espoo; Finland
Linköping Electronic Conference Proceedings 67:9, p. 77-82
Published: 2013-10-16
ISBN: 978-91-7519-482-0
ISSN: 1650-3686 (print), 1650-3740 (online)
The main aim of this paper is to discuss the importance of the emotional connection between the designer and the user in user - centered design process.
In order to find an inspiration; enjoy the process of creating product/service; designers should find a way to people’s minds and hearts. Different principles could be applied when dealing with the emotional state of users and designers: ethnographic approach reveals an understanding of the users by exploring their natural environment; empathy helps designers to understand how it feels like to be the user; share the same thoughts and feelings; and participatory approach brings users and designers at the same table to share their personal experience and find an important touch points through the enjoyable process of co-creation.
In this paper principles listed above will be discussed as well as their practical implementation based on the case “Design and Psychiatric Care”.
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