Jennifer Ballie
Design in Action, University of Dundee, Dundee, UK
Suzanne Prior
Design in Action, University of Dundee, Dundee, UK
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Published in: ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Linköping Electronic Conference Proceedings 99:48, p. 446-450
Published: 2014-06-25
ISBN: 978-91-7519-280-2
ISSN: 1650-3686 (print), 1650-3740 (online)
Within the last decade design has had a strategic role in tackling escalating environmental; social and economic problems. Through design thinking; creative methods have been applied to problem solving in a process of collaboration and designers working in new territories and knowledge domains. As the designer has moved further afield the method of Knowledge Exchange (KE) has become more recognised as a democratic approach to collaboration with the ethos that everyone has something creative and productive to offer. This paper provides reflections on early stage findings from a strategic design innovation process in which collaborative partnerships between academics; SMEs and designers emerged through KE and suggests that there is value to be had from using design strategically for not only those from a business or academic background but also for those from the design community and points to a need for more training for designers from all disciplines in how to use design strategically.
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