Simon Schütte
Linköping University, Sweden
Petter Krus
Linköping University, Sweden
Jörgen Eklund
Royal Institute of Technology, Stockholm, Sweden
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Published in: 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden
Linköping Electronic Conference Proceedings 33:54, p. 651-660
Published: 2008-12-09
ISBN:
ISSN: 1650-3686 (print), 1650-3740 (online)
Due to globalisation and strong development of emerging markets today’s buyers have the choice of an almost infinite number of similar products with comparable performance and function. Products in these markets must be innovative and at the same time recognizable by the customer. Most manufacturers therefore use customer research instruments for integration of affective values in products. However; in many companies this process is unstructured and unorganised. This brings a couple of risks in lauching these products. In this paper an integrated approach is presented for objective-subjective co-design. A model will be presented how technical and emotional attributes interact with each other. Moreover; opportunities will be presented how affective method can be integrated in common product development processes in European industry. Also examples will be given for successful products in these sector.
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