Annika Olsson
Department of Design Sciences, Packaging Logistics, Lund University, Lund, Sweden
Download article
Published in: Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
Linköping Electronic Conference Proceedings 77:57, p. 445-450
Published: 2012-10-11
ISBN: 978-91-7393-381-0
ISSN: 1650-3686 (print), 1650-3740 (online)
Consumer packaging has become increasingly important as a value adding product service system; since packages shape the consumer’s experience of product use as well as accelerating and affecting the first purchase decision. Recent research in food packaging has resulted in technological innovations that provide information on the real shelf life and expiration of food products as a service to users. These product-service innovations present an added value to consumers and also a clear benefit from a sustainability perspective; but are they beneficial for all actors of the supply chain?
This paper presents a study with the purpose to elaborate the value different actors’ experience from the added service of one technical food packaging innovation. The paper starts by explaining the technological innovation and its potential service addition. The business opportunity of this integrated product service system is then elaborated; with a special focus on the service needs from the different supply chain actors.
Packaging innovation; value adding service; product-package-service system; supply chain actor; consumer value
[1] Maussang; N.; Zwolinski; P. and Brissaud; D. 2009; Product-Service System design methodology: from PSS architecture design to product specifications; Journal of Engineering Design; 20; 4; 349-366
[2] Löfgren; M. 2005; Winning at the first and second moments of truth: an exploratory study; Managing Service Quality; 15; 1; 102-115
[3] Olsson; A. and Larsson; A.C. 2010; “Value Creation in PSS Design through Product and Packaging Innovation Processes”; Introduction to Product/Service-System Design; 93-110; Springer Verlag
[4] Olsson; A. and Skjöldebrand; C. 2008; Risk Management and Quality Assurance through the Food Supply Chain – Case Studies in the Swedish Food industry; The Open Food Science Journal 2; 49-56
[5] Woolfe; M. 1992; Temperature control legislation in the UK; British Food Journal; 94; 9;14-19
[6] Björklund; M. 2002; Distribution av temperaturkänsliga livsmedel; Master thesis; Packaging Logistics; Design Sciences; Lund University; Sweden
[7] Prendergast; G. and Pitt; L. 1996; Packaging; marketing; logistics and the environment: are there trade offs? Journal of Product and Brand Management; 9;1; 56-70
[8] Vargo; S.L. and Lusch; R.F. 2008; Service-Dominant Logic: continuing the evolution; Journal of Academy of Marketing Science; 36;1;1-10
[9] Cook;M.B.; Bhamra; T.A. and Lemon; M. 2006; The transfer and application of product service systems: from academia to UK manufacturing firms; Journal of Cleaner Production; 14; 1455-1465
[10] Olander-Roese; M. and Nilsson; F. 2009; Competitive advantage through packaging design – propositions for supply chain effectiveness and efficiency; International Conference of Engineering Design; Stanford; USA 24- 27 August
[11] Johnsson; M. 1998; Packaging Logistics - a Value Added Approach; Doctoral Thesis; Lund University; Sweden
[12] Gerding; T. K.; Rijk; M. A. H.; Jetten; J.; van den Berg; F.; and de Kruijf; N. 1996; Trends in food packaging: Arising opportunities and shifting demands. Packaging Technology and Science; 9; 153-165
[13] Sonneveld; K. 2000; The Importance of Integrated Product and Packaging Development; AIP National Packaging Conference
[14] Olsson; A.; Petterson; M.; and Jönson; G. 2004; Packaging demands in food service industry; Food Service technology; 4; 97-105
[15] Olsson; A. and Györei; M.; 2002; "Packaging Throughout the Value Chain in the Customer Perspective Marketing Mix"; Packaging Technology and Science - An International Journal; vol. 15; pp. 231-239.
[16] Sherwood; M. 1999; Winning the Shelf Wars – Unique packaging gives marketers a real selling advantage; Global Cosmetic Industry; 164;3; 64-67
[17] Bourlakis; M. and Weightman; P. 2003; Introduction to the UK food supply chain: In: The Supply Chain Management for Food; M. Bourlakis; ed.; Blackwell; Oxford
[18] Livsmedelsverket. 2004; Hur länge håller varan? Available at: www.slv.se; accessed 040315
[19] Livsmedelsverket. 2004; Livsmedel transporteras vid för höga temperaturer – konsumenter vilseleds. Available at: www.slv.se; accessed 04-03-15
[20] WRAP; www.wrap.co.uk accessed 09-11-27
[21] Hernandez; J. 2001; Food Safety. Food Management 36;6; 84-86
[22] Wikström; L. 2009; Bristande konkurrens gör handeln lat; Svenska Livsmedel; 2; 6-7
