Conference article

This paper presents the SmartRotuaari service system; which motivated by business and customer surveys provides a diverse set of consumer applications ranging from rapid and highly personalized mobile direct marketing to information; communication and payment services. We present results from the first field trial to show that SmartRotuaari provides a functional framework for large-scale field trials for the purpose of empirical evaluation of technology; new services; customer behavior and business models in real end user environment. Our work is based on a seamless cooperation between the various players in the R&D and business networks. To stimulate this cooperation we also extend our work to management research of value creating networks.

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