Conference article

A Study of Creative Value Design based on Lean DFSS

Young H. Park
Dept. of Industrial System and Information Eng., Kangnam University, Korea

Choon B. Yoo
Dept. of Industrial Eng., Kyonggi University, Korea

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Published in: 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Linköping Electronic Conference Proceedings 26:117, p.

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Published: 2008-02-15


ISSN: 1650-3686 (print), 1650-3740 (online)


Developing a competitive product is essential for innovating corporate Competitiveness. This is the most crucial activity that companies have to pursue vigorously to ensure their survival and growth. However; the rapid change in the market and the technology is making them difficult to successfully develop new products. And no matter how successful the products may be; the lifespan of the products is getting shorter amid the changing market and the pattern of consumption; and therefore the technological change makes such products to be commonplace. Differentiation strategy; like creative value design; is required for successful development of a new product; and for this; a methodology to solve a problem that has not occurred yet is also necessary. Most existing studies have focused on the solution of the problems that already happened; while the methodology to solve problems that may happen in the future remains meager.

For manufacture or production; companies are using methodologies such as TQC; TPM; and Six Sigma; but there is no regular method in developing new products. Instead; companies are using the method that they developed on their own or relying on individuals.

Products are made through the process of manufacture; but information is produced by R&D. The existing development process that is not standardized is causing the scattering of information; which prevents the company from achieving development. To make it worse; sometimes the improvement of partial optimization has adverse effects on the entire project.

Therefore; it is urgent to craft the process of new product development to optimize the overall process; ranging from product planning to mass production; or from the comprehensive viewpoint to the attainment of achievement in developing a new product. This study presents the methodology to solve the problem that will happen in the future by using “strategy of technology development designed to create value based on market integration.”

The Lean DFSS methodology is classified into different processes; such as product planning (Marketing for Six Sigma); technology development (Technology for Six Sigma); product development (Redesign Six Sigma); and process development (Process for Six Sigma). In this study; we try to analyze the crucial factors that affect the successful development of a new product for suggesting the measure to ensure the development of new products.


Creative Value Design; Six Sigma; Lean DFSS; R&D


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