Conference article

Objective Evaluation of Kansei by a Complementary Use of Physiological Indexes; Brain Wave and Facial Expressions for User Oriented Designs

Toshio Sakata
Kyushu University, Faculty of Design, Japan

Shigeki Watanuki
Kyushu University, Faculty of Design, Japan

Hiroyasu Sakamoto
Kyushu University, Faculty of Design, Japan

Toshio Sumi
Kyushu University, Faculty of Design, Japan

Yeon-Kyu Kim
Kyushu University, User Science Institute, Researcher, Japan

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Published in: 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Linköping Electronic Conference Proceedings 26:86, p.

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Published: 2008-02-15


ISSN: 1650-3686 (print), 1650-3740 (online)


“Kansei” is a key concept in the recent design technologies and its objective evaluation is very important for the user-oriented design; but known to be a very hard problem. Therefore “Kansei” should be extracted in a multi-way. The purpose of this paper is to pursue the possibility of objective discrimination of subtle differences between 6 different “Kansei’s” (nude; cherry; Japanese tearoom; alien; dirty river; and control) in the emotional plane with arousal and valence axis.


Objective evaluation of Kansei; physiological indexes; brain wave; facial expressions


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